Are You Spending or Investing in Your Business? (& How This Impacts your Success)

Story Tonic Blog: Spending vs Investing on Your Business

Working on my own mindset in my business was something that was incredibly challenging for me in the first few years, but has been rewarding beyond words when it comes to growing my business and now I see it as something that is essential for success in all female entrepreneurs.

Are You Spending Money or Building a Future?

One of the most important pieces of that puzzle for me was learning the difference between spending and investing when it came to my business.

By understanding this distinction, you make more informed decisions about your business and set yourself up for long-term success.

Does this sound familiar?

When I started out in my business, I tried to do everything myself. I would only focus on marketing that brought in immediate business instead of investing towards more reliable, long term growth.

Investing in long-term growth? That felt like a luxury I couldn’t afford.

What I’ve learned from years of working with clients is that many entrepreneurs feel guilty about spending money on their businesses, especially if they're not seeing immediate results.

But here’s what I learned: Successful entrepreneurs invest in themselves and their businesses. They know they can't figure out everything alone and that slow, strategic growth often leads to greater rewards.

For some of us it's very hard to shift our thinking to seeing investing as not only a good thing, but a great thing.

How Strategic Investing Drives Business Success

In fact, investing in our business and ourselves is not a luxury— it's a necessity.

Successful entrepreneurs are the ones that invest in themselves and their businesses.
Successful entrepreneurs are the ones who understand they can’t figure everything out on their own.
Successful entrepreneurs are the ones who aren’t afraid to take things slow in order to build for the future.

Simply put: the most successful entrepreneurs are those who see investing in their business as a non-negotiable part of their growth.

You have the power to make that mindset shift, too.

Building Your Success Mindset

Once I embraced this mindset and invested in a coach, everything changed. Suddenly, hiring experts and building my email list became priorities, not burdens.

These investments were what helped me see real, sustainable growth in my business.

When you invest in yourself and your business, you're not just upping your game. You're showing the world (and yourself) that you mean business.

Remember why you started this journey in the first place? Those big dreams of yours - helping more people, making a real difference, sharing your unique magic with the world.

They're not just pie in the sky— they're the heart and soul of your business.

So when you put time, money, and energy into growing your skills and your business, you're giving those dreams a big, massive boost.

The Impact of Carefully Balancing Spending and Investing on Your Business

It's not just about the bottom line. It's about believing in yourself enough to bet on your own potential. It's about building something that matters, something that leaves a mark.

Spending money on your business isn’t just an expense; it’s an investment in your future. By recognizing the difference between spending and investing, you can make smarter decisions that will help you build a sustainable business aligned with your values and goals.

Take Action:

Ready to elevate your business? If investing in your business is something you've avoided, I encourage you to make that mindset shift and understand your dreams are worth investing in.

It's what changed my business for the better and I know it's what can change yours. Whether it’s hiring a coach, attending a conference, or trying a new marketing tool, these investments can make all the difference.

Want to start implementing this right away? Sign up for an upcoming workshop: ➵ Click Here for Details and to Register

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