Stop the Success Leak: 6 Common Mistakes Keeping You From Connecting with your Perfect-Fit Clients
At this point in my business, I’ve worked with so many women who came to me because they couldn’t get traction in their business - even though they were following all the “right” advice.
I know what works well and I know what pitfalls you should avoid.
I also know that cookie cutter approaches to business DON'T work.
I know the work you do is valuable and that’s why I want you to have so many new clients coming in that you don’t know how to handle it! So I came up with a list of the six most common mistakes I’ve seen business owners make over the years when trying to generate a constant steady flood of clients into their business.
âžµ The key to success lies in consistent, strategic action.
Let’s dive in so I can show you how.
Mistake #1: Inconsistent Action
“Consistency is key,” a phrase we’ve all heard countless times. But it’s true! Starting and stopping your marketing efforts is like trying to build a house one brick at a time, only to knock it down halfway through. To generate a steady flow of leads, you need a sustainable strategy that you can stick to.
Start small and build momentum. Once you’ve established a consistent rhythm, you can gradually increase your efforts.
Mistake #2: Unclear Messaging
Your message is everything. It's what draws people in and convinces them to become clients. If your messaging is unclear or doesn't resonate with your ideal client, you're missing out on potential leads.
Three essential tips:
- Be concise: Cut out the fluff and get to the point.
- Demonstrate value: Clearly articulate the benefits your clients will receive
- Use the Power of Story: Story has been shown to compel the human brain for a very long time
(Want to learn more about using story to effortlessly convey your message? Check out my new coaching program, The Success Story Project!)
Mistake #3: Giving Up Too Soon
The journey to lead generation success isn’t always linear. There will be setbacks, and that’s okay. It’s part of the process.
As the saying goes, “success is the sum of small efforts repeated day in and day out.”
Don’t get discouraged by early results. Keep experimenting, tweaking, and trying new things.
Each attempt gets you closer.
Mistake #4: Too Many Offers
When you offer everything to everyone, you end up pleasing no one. Focus on ONE core offer and build your audience from there. A clear and focused offer attracts people you can confidently help and makes it easier to engage with people in a way that they can't wait to become clients!
Too many offers confuse your audience and keep you spreading your time and effort far too much for effective growth.
Mistake #5: Unrealistic Expectations
It’s essential to have goals, but they need to be grounded in reality. Understanding industry benchmarks and your own business metrics will help you set achievable expectations.
You need to know what numbers to look for.
You need to build a dashboard for your business that has you tracking the RIGHT things.
For example, if you know that the average open rate for email newsletters in your industry is around 15%, you won't be discouraged if your first email doesn't achieve a 50% open rate.
It helps you keep a clear perspective.
Mistake #6: Trying to Figure it Out Alone
Remember, you are not meant to do this alone. There are countless other women entrepreneurs facing similar challenges (and opportunities) to you.
Finding a strong community to support you is one of the most effective ways to grow your skills and your business. By sharing your knowledge and experiences, you can create a supportive community that lifts everyone up.
I believe in you and your ability to build a thriving business that makes a difference.
TAKE ACTION
Sign up for the upcoming FREE WORKSHOP:
Building a profitable business aligned with your values and strengths is possible. Success is so much closer than you think. Find out more at an upcoming workshop. âžµ Click Here to Register
